0449 622 267 
dave@touchpointsales.com.au 
Quick Results Snapshot
Client: Elite Gutter Guards
Industry: Trade Services – Gutter Protection
Engagement: Sales Success Mentor – Business Setup & Sales Strategy
Outcome: Built a successful business from scratch that grew to become the largest provider in its industry.
Key Outcomes
- Completed One Day Intensive strategy session
- Developed a clear sales strategy and customer journey
- Refreshed brand identity, website, and social media presence
- Implemented a structured sales process and supporting sales collateral
- Two major tenders currently under review
- Directors now confidently engaging in sales conversations
The Situation
Elite Gutter Guards began with a strong opportunity but little experience in the industry.
The owners were launching their first business and had never previously worked in the gutter protection market.
They recognised the demand for the service but were unsure how to structure the business or where to begin.
To avoid costly mistakes and accelerate growth, they decided to bring in experienced guidance.
The Challenge
As with many new businesses, the biggest challenges were not demand but structure and direction.
Key challenges included:
- No existing systems or business structure
- Limited knowledge of suppliers and industry standards
- No defined sales process
- No clear customer journeys
- The need to build credibility quickly
Without addressing these areas early, growth would likely have been slow and inconsistent.
The Approach
Using the From Prospects to Profits Framework
To ensure the business launched successfully, we used my From Prospects to Profits framework, which focuses on designing the entire customer journey.
The goal was simple:
Create a business that makes it easy for customers to trust Elite Gutter Guards and choose them.
The Key Improvements
Business Foundations
We established the core foundations of the business by sourcing suppliers, setting up operational systems, and creating processes designed for future growth.
Brand and Online Presence
Working alongside a web designer, we developed a professional website that clearly communicated the service and built credibility with potential customers.
Sales Process and Customer Experience
We implemented a structured sales process designed to deliver a better customer experience than competitors.
By creating a clear journey from enquiry to installation, the business quickly stood out in the market.
The Results
Over the following years, the business experienced significant growth.
From a standing start, Elite Gutter Guards expanded rapidly to become the largest provider in their industry.
They achieved a 90% lead to sale conversion rate.
The strong customer experience and structured sales process helped attract consistent demand while building a trusted reputation.
The Next Stage
Several years later, the owners invited me to work with them again.
This time the focus is on national expansion, using a model like a franchise system that allows the business to scale into multiple states.
Closing Insight
One of the strongest indicators of successful consulting work is when a client chooses to work with you again.
Returning for a second project demonstrates trust and reflects the value created through the initial engagement.
If you want to understand how a structured sales process could accelerate growth in your business, I’d be happy to have a conversation.