The least ‘salesy’ sales expert you’ll ever meet.

Meet Dave Edward

For more than 20 years, I’ve helped businesses grow by doing something most sales advice ignores - making it easier for people to buy.

Not through pressure or sales scripts, but through trust. A philosophy that started long before Touchpoint Sales Consulting existed.

Meet Dave's Clients

“Treat people the way you want to be treated.”

The rule that shaped how I do business

My nan taught me something when I was young that has stayed with me ever since.

It sounds simple, but it’s the foundation of everything I do.

Over the years I’ve built and sold multiple businesses, led national sales teams, and worked alongside business owners across a wide range of industries. And in every one of those experiences, the same pattern showed up. These businesses didn’t struggle because of a lack of effort. They struggled because something in their customer journey made buying harder than it should be, which ultimately cost them sales and their bottom line.

That’s the problem I now help business owners fix.

I'm Ready For Support

From business owner to sales strategist

Before I ever started consulting, I was in the trenches myself. I’ve led national sales teams, built and sold businesses – one of which was a trades business that I grew into the largest in Perth, Western Australia with 147 genuine five-star reviews, and what those experiences taught me is this: sales success doesn’t come from clever tactics. It comes from creating an experience where customers feel confident moving forward.

Making You The Right Choice

When your business is clear, your systems support your team, and when every touchpoint builds trust – sales stop feeling forced and start happening naturally, because your customers are excited and confident that you’re the right choice for them.

Why I started Touchpoint Sales Consulting

Touchpoint Sales didn’t begin with a typical business plan. It began with business owners asking for help.

Removing Friction

These business owners had leads coming in, but deals stalling. And their teams were busy, but their conversions were inconsistent. When we looked closer, it was clear the problem was friction at various touchpoints in their customer journey.

I had my From Prospect to Profits framework that identifies where businesses lose momentum in the buying journey – and how to fix it. This is where Touchpoint Sales is different.

Fixing the Buying Experience

Instead of chasing quick wins or teaching pushy sales techniques, I focus on fixing the entire buying experience – removing friction, tightening communication, and building clear, repeatable systems that help customers feel confident saying yes. Because when the experience is clear, consistent, and intentional, conversion stops being the problem.

Today, Touchpoint Sales exists for one reason – to set your business up for Sales Success. The kind that lasts.

We engaged Dave to help us with this and he opened our eyes to a different way of approaching how we interact with our customers.

We now have a better system in place for qualifying customers, a smoother more customer-focused sales process, and our conversion rate has increased.

Andrew Kearns

Thank you Dave for all your help with our company, Access Projects & Construction. You assisted us in implementing processes that increased our opportunity to quote on jobs, and aided us in creating clarity with our value propositions.

We appreciate your service, and when it comes to Sales Coaches, we can’t think of anyone better to recommend!

Taliya Gakelos

If you hate the thought of selling and think that you’re not a sales person, think again. Dave will change your preconception that sales people are cheesy & slippery.

Dave is the least salesy sales guy I have ever met, and what he says makes sense. He has taught me that my ability to sell has nothing to do with my sales ability. If you need to shift your mindset around selling, I recommend you have a chat with Dave.

Debbie Millard

Dave is as genuine as they come, and it’s refreshing in the business world to meet someone so down to earth and who genuinely thrives on getting results and helping clients in their businesses. Dave provides valuable insights that far exceed his affordable fees. His help is an investment instead of a cost. I would highly recommend his services.

Aus Garage Door Parts

How I work with clients

Clients often describe working with me as having an experienced business partner in their corner.

Someone who asks the right questions, sees problems before they escalate, and simplifies complex sales challenges.

My role is to help you build a business that people feel confident buying from.

When your buying experience works, your sales take care of themselves.

Our Success Stories

Let’s improve how your business sells

Whether you’re looking for insight on why sales are stalling, or ready to rebuild your entire sales system, there are a few ways we can work together.

I’m ready, book me in

Curious where you’re losing sales?

Quick question; if I could show you in two minutes exactly where your business is losing sales you should be winning, would that be worth a look?

That’s exactly what this free diagnostic does.

Identify where you’re losing sales
Discover what makes customers buy
Get a custom report with immediate action steps

2 Minutes. Free Report. Real Answers.

Start the diagnostic