0449 622 267 
dave@touchpointsales.com.au 
Quick Results Snapshot
Client: Facilita Consulting
Industry: Professional Facilitation
Engagement: One-Day Intensive – Visibility & Reputation Strategy
Outcome: Built strong credibility and visibility, enabling business expansion.
Key Outcomes
- Completed One Day Intensive strategy session
- Developed a clear sales strategy and customer journey
- Refreshed brand identity, website, and social media presence
- Implemented a structured sales process and supporting sales collateral
- Two major tenders currently under review
- Directors now confidently engaging in sales conversations
The Situation
Susanna was highly respected by her peers but largely invisible to potential clients.
Despite being the only facilitator in Western Australia with her specific qualification, her expertise was not easily discoverable online.
The challenge was not capability.
It was visibility and trust.
The Challenge
Several factors limited the growth of the business:
- Limited online visibility
- Very few client reviews demonstrating credibility
- Difficulty asking clients for feedback due to the nature of the work
- Low awareness beyond professional networks
Without visible proof of her expertise, potential clients found it difficult to confidently engage her services.
The Approach
Using the From Prospects to Profits Framework
Rather than focusing on marketing volume, we focused on improving the trust journey for new clients.
The objective was to make it easier for people to:
- Discover Susanna
- Understand her expertise
- Feel confident choosing her
The Key Improvements
Google Profile Optimisation
We optimised her Google profile to clearly communicate her expertise, services, and unique qualifications. Sales Strategy Development
Building Trust Through Reviews
We designed a simple and respectful process that allowed clients to leave feedback, despite the sensitive nature of the work she delivers.
Structuring Her Services
We developed a clear one-day intensive offering that allowed potential clients to easily understand how they could work with her.
The Results
The changes have made significant improvements.
Susanna now has 27 five-star reviews, providing strong social proof to potential clients.
Her visibility increased dramatically, and she expanded her business to include a team of facilitators, enabling her to serve more organisations.
The Next Stage
With strong visibility and credibility established, the business now has the foundation to continue growing its influence and impact.
Closing Insight
Expertise alone is rarely enough to grow a business.
People need to see your value and trust your reputation before they decide to work with you.
When visibility and credibility align, growth becomes far easier.
If you’d like to understand how visible and trustworthy your business appears to potential clients, I’d be happy to help you review your current customer journey.