What’s the Difference Between B2B and B2C Sales — And Why It Matters Less Than You Think

What’s the Difference Between B2B and B2C Sales — And Why It Matters Less Than You Think If you’ve spent any time reading about sales, you’ll have come across the B2B versus […]

How Do You Set and Achieve Sales Targets — When the Target Isn’t the Problem

How Do You Set and Achieve Sales Targets — When the Target Isn’t the Problem Most businesses that miss their sales targets blame the target. It was too ambitious. The market shifted. […]

How Do I Start a Career in Sales — The Advice Nobody Gives You

How Do I Start a Career in Sales — The Advice Nobody Gives You Most career advice about starting in sales focuses on what you need to learn. Communication skills. Resilience. Product […]

How to Follow Up With Potential Customers — Without Feeling Like You’re Chasing Them

How to Follow Up With Potential Customers — Without Feeling Like You’re Chasing Them Most sales are not won or lost in the first conversation. They’re won or lost in everything that […]

How Do You Respond to Price Objections — In the Moment, Without Losing the Sale

How Do You Respond to Price Objections — In the Moment, Without Losing the Sale The price objection arrives and most salespeople do one of two things. They defend the price. Or […]

What Are the Key Metrics for Sales Performance — And Which Ones Actually Tell You Something Useful

What Are the Key Metrics for Sales Performance — And Which Ones Actually Tell You Something Useful Most businesses that track sales metrics are looking at the wrong numbers. Not because the […]