Make your business the one customers choose

I find where businesses are losing sales, and fix it. For owners who know their business can do more.

Show me How

Would your team give the same answer to 'Why you?'

Most owners tell us everyone says something different. We build one clear reason to choose you, in your words, that the whole team can say.

See The Framework

Do you know how many of your leads buy?

Many owners we ask don’t. Often nobody followed up, or only when they remembered. We find where leads stop, and fix it.

Show me how
quote

We engaged Dave to help us with this and he opened our eyes to a different way of approaching how we interact with our customers.

We now have a better system in place for qualifying customers, a smoother more customer-focused sales process, and our conversion rate has increased.

Andrew Kearns
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Andrew Kearns

Thank you Dave for all your help with our company, Access Projects & Construction. You assisted us in implementing processes that increased our opportunity to quote on jobs, and aided us in creating clarity with our value propositions.

We appreciate your service, and when it comes to Sales Coaches, we can’t think of anyone better to recommend!

Taliya Gakelos
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Taliya

As a trade business we were expecting to get a third of the quotes that we do. We are now getting 90% conversion rate. The best thing about working with Dave is his involvement and genuine interest in seeing our business grow.

Elite Gutter Guards
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Shovit & Rashika

How We Help Businesses Improve Sales

Three ways to work with me, depending on how much help you want: one day, a mentor, or me inside your business.

Dave Edward, Touchpoint Sales Consulting

1-Day Intensive

Transform your entire customer journey to make the buying experience so good that people say ‘yes’.

  • Identify where you're losing sales
  • Build an unforgettable sales process
  • Turn customers into loyal fans
Rebuild My Customer Journey
Dave Edward, Touchpoint Sales Consulting

Sales Success Mentor

Make your business ‘The One’ customers choose, with a mentor who knows how to get you there.

  • Understand exactly why you're winning and losing sales
  • Build the skills and structure to convert more consistently
  • Grow your revenue without relying on luck or discounting
Show me how to get there
Dave Edward, Touchpoint Sales Consulting

In-House Sales Partner

Gain the expertise and support you need, without the overhead of a full-time employee.

  • Me in your business, one day a week
  • Create a culture of customer success
  • Growth that lasts beyond the project
How This Works
Access
Basecamp
Dome Shelter
Living Oceans
Zambezi
MBE
Next Level

Only 25% of sales is selling

Think Kitchen Nightmares, without the yelling. I see your business the way your customers see it, and fix the four parts that decide whether they buy. Only one of them is selling.

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Culture

How your team treats customers when you’re not in the room..

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Sales Flow

How customers move through your business, from first enquiry to after the sale.

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Why You

Why customers would pick you over your competitors, and whether they can tell.

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Sales Process

The 25% that is selling: the conversation, the offer and the follow-up.

Case Studies

Real businesses, and what changed in their numbers.

The Growth of Delivering Outcomes

Built a clear sales strategy, improved market perception, and created a structured sales process that is already generating significant opportunities.

“Insightful, practical, engaging and transformational.”
Chris Jeni Brad Darren

The Growth of Elite Gutter Guards

Built from scratch, with a sales process that now wins 9 in 10 quotes.

"doing everything Dave has taught us we are now getting 90% conversion rate"
Shovit & Rashika

How Base Camp Caravans Increased their sales

Repositioned the business in the market, resulting in major growth in both sales and turnover.

"Dave is the kind of mentor who shows up, invests in your success and genuinely cares about your progress"
Base Camp Caravans
<h2>Meet Dave</h2>
<h2>Meet Dave</h2>

Meet Dave

The least salesy salesperson you’ll meet.

Find out more

I started in sales at 17 years old and was an introvert at heart. I quickly learned how trust, service and follow-through earned customers trust, created loyalty and repeat business.

I introduced my signature sales system leading the sales team to exceed KPIs year after year, and to be recognised in the industry as the most professional team.

I helped build and scale four new ventures using my trust-based performance systems - three of which became market leaders.

A pivotal lesson: I stepped away from my core principles and as a result this business failed, it was the best lesson I've learned and one I share with my customers regularly.

I applied the same system to a trades business I started, building and exiting as Perth's largest and most reviewed operator with 147 genuine 5-star reviews in just 3 years.

I started Touchpoint Sales Consulting for one reason, to help business owners achieve what they always thought owning their own business would feel like. Most of the people I work with are good at what they do. They just can't see why their results don't reflect it. That's what I fix.

Why you — and why now?

Fair question, and I’ll answer it honestly. I’ve spent 40 years in sales, ran sales teams for a global company, and started six businesses of my own. One of them failed — and that experience taught me more about what actually matters than everything else combined. I’m not someone who has studied business from the outside. I’ve lived it, lost sleep over it, and figured out what genuinely works. The reason “now” matters is simple. You’re already paying to get the enquiries. Winning more of them is the cheapest growth you’ll find.

Do you have a guarantee?

Yes — and I mean it. My goal is to make your business the obvious choice for your customers, and I’m fully committed to making that happen. Here’s my promise: if after 90 days of working together we haven’t identified the leaks in your process and implemented changes that measurably improve your lead-to-sale conversion rate, I won’t walk away. I’ll keep providing the same level of mentoring and support at no additional cost until we hit those benchmarks.

Why? Three reasons. Accountability — you’re investing in me to grow your profit, and I take that seriously. Confidence — I’ve seen the Prospects to Profits framework work across dozens of industries, and I know it works. Shared risk — a partnership only works when both parties are focused on the same outcome. If you’re not winning yet, my job isn’t done.

I don't want to come across like a sleazy salesman.

Neither do I — and honestly, this is probably my favourite question. Someone once told me I was the least “salesy” salesperson they’d ever met, and I still think of that as the greatest compliment I’ve ever received. What I teach has nothing to do with pressure tactics or pushy closes. It’s about human connection — creating a business and a buying experience so good that customers want to say yes. When you do that well, selling stops feeling like selling altogether.

Is this right for my type of business?

It works in any business that needs customers and has competitors. What matters more is the owner: I love working with action takers who know something has to change. The real question isn’t whether it’s relevant, it’s whether you’re ready to do something different. Because standing out doesn’t happen by accident. Businesses that consistently win customers don’t just have a better product — they create an experience people remember, return to, and tell their friends about. That’s what we build together.

How will this make my business more money?

Think about a business you keep going back to. Why is that? Chances are it’s how they made you feel. The experience was easy, pleasant, maybe even enjoyable — and that’s why you return and recommend it. That’s exactly what we create for your business through the Prospects to Profits framework. You’ll attract more of the right customers, convert more of them into paying ones, and keep them coming back. More repeat business, more referrals, less chasing. That’s where the money is.

Frequently Asked Questions

Read some of the top questions asked by our valued customers.

Still have more questions?